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➡️ https://www.genkicourses.site/product/chris-orzechowski-badass-black-friday-bundle/⬅️
Get the course here: [Genkicourses.site] [Get] Chris Orzechowski – Badass Black Friday Bundle - Full Course Download

What You Get:

Course #1

Black Friday Bootcamp

This is a short course I created for one of my e-commerce coaching groups. It outlines the high level strategy you need to use to MAXIMIZE sales for BFCM.
I go over everything from how to map out your promo calendar… what emails to send when… exactly when you should START and FINISH your promo(s)… and, most importantly…
… how to STAND OUT and grab attention in an overcrowded inbox, so you can break every sales record.
Once you watch this mini-course, you’re going to be pumping out high-converting BFCM campaigns in no time!
Course #2

Make It Rain Monthly

BFCM/Q4 Planning Call

This is a special “members-only” coaching call I recorded with a handful of my top students to help them prepare their clients’ brands for BFCM success.
I even critique (and edit) a few of my students’ BFCM emails during this call.
You can look over my shoulder and see how I think about constructing these email campaigns and sequences – super valuable!
Course #3

Make It Rain Monthly Issue #8

The Black Friday / Cyber MondayMEGA Issue Part 1

• My “A-Z” roadmap for creating highly profitable Cyber Week email marketing campaigns.
• The FIRST email you should send in the month of November, to increase the sales you make from every email you send for the next six weeks (I actually wrote this email for you. You can swipe it verbatim. Just swap in some small details about your business, hit send, and watch the sales start rolling in.)
• How to map out a three-month promotional calendar in less than 60 minutes. (Plus, how to come up with the topics to send, on which days, to the right subscribers.)
• What to do (instead of just giving a discount or giving a bonus) that’ll incite a buying frenzy, generate word of mouth buzz, create raving fans, AND could possibly lead to record-breaking sales.
• A breakdown of a collection of BFCM emails, including some from a sequence that brought in six-figures in one week flat.

Course #4

Make It Rain Monthly Issue #9

The Black Friday / Cyber MondayMEGA Issue Part 2

• The “Magic Box” Method I used to free up 25 hours of creative time on my calendar, so I could get more work done in less time, with less stress… and more time to myself.
• The biggest mistake I made as I began growing my team… and how I fixed it so everyone could perform at a higher, more autonomous level.
• How to finally get clear on what you want in life… and how to go get it.
• Why trying to be a ‘cool boss’ might hurt your team more than help it.
• One psychological insight that’ll make selling to ‘people with money’ 10x easier. This works especially well if you’re selling a high-end product/high-ticket service.
• One software that can cut your weekly call volume down by 70% (or more).
• The “AC” email promotion that’ll send your Black Friday/Cyber Monday sales through the roof.
• How to scoop up TONS of sales from people who didn’t buy from your BF/CM campaign.
• Why giving a discount might actually HURT your sales and turn off a large percentage of your customers.
• When to use a discount vs other types of offers in your emails (they both work and can both be used strategically… but you’ve gotta do this right.)
• How to instantly induce an “I’ve gotta spend money with this brand” feeling in your customers… even if they weren’t planning on buying anything five minutes before seeing your email.
• A breakdown of a six-figure BF/CM email campaign (meaning: we actually ran this for one of my e-commerce clients and generated six-figures in sales with it).
• A two-word subject line you can use on Black Friday to stick out like a sore thumb and get your subscribers’ attention… even when everyone else is screaming about their sales.
• The one type of campaign you should run if you feel like offering discounts ‘cheapens’ your brand.
• How to adapt this campaign for OTHER holidays throughout the year (like Mother’s Day & Father’s Day). I even riffed off a quick email hook you can keep in your back pocket until spring.

Course #5

Make It Rain Monthly Issue #20

The Black Friday / Cyber Monday2021 Gameplan

• The SMS Sign Up Sequence that helped us grow an SMS list by 1,000+ subscribers while generating $10,000+ in sales.
• How to make a TON of sales on Thanksgiving… without pissing off everyone on your list. (In fact, people will be giddy with anticipation if you do this promo right.)
• A psychological trigger you can use in your copy that makes your customers go crazy for your products.
• Why BFCM21 is going to look very different than years past… and the changes you should make to your strategy to stand out in the inbox (and make a ton of sales).
• How the smartest marketers and brand owners are adapting to iOS14 and iOS15 (and the big shift you need to make to thrive).
• Will SMS marketing replace or kill email? My surprising answer on page 3.
• How to dramatically increase your EHR (effective hourly rate)… so you can increase profits while working less.
• Insights from an SMS campaign I ran back in 2017 that worked incredibly well… and got people asking us to send them MORE texts (it’s a cool approach you can adapt for your own brand).
• How to write headlines and subject lines that trigger INSTANT curiosity… that suck your prospects in and DEMAND attention. (Try this with your landing pages and advertorial pages and watch your click-thrus SKYROCKET)
• The #1 copy mistake I see most copywriters and brand owners make with ALL of their emails, landing pages, ads, video scripts, and more.
• Fix this one thing and you’ll be amazed at how much better your copy reads and converts.
• How to get your customers to ‘think past the sale’ and get emotionally attached to your product… so they feel compelled to buy. (Sneaky… but powerful. And yes, totally ethical.)
• 6 SMS messages that ‘primed the pump’ for our sales pitches… while making our customers feel a rush of positive thoughts and emotions.
• The secret to writing tighter, pithier copy.
• 3 copy principles for high converting SMS messages.
• Two simple examples of an SMS list building campaign that you can whip up in a few minutes to start growing your list.
• The Ultimate “Trojan Horse” campaign to get your customers primed and ready to buy from you for BFCM.
• The Triple Threat BFCM campaign calendar you should try this Q4. (Could it triple your sales? Only one way to find out…)
• What almost EVERYONE gets wrong about Gary Vee’s jab-jab-jab-right hook approach to marketing… and why it might be the smartest tactic to use come this Q4 (and beyond).
• 5 more SMS list building examples that can get you a TON of new subscribers while making lots of “easy sales” in the process.
• How to use email to ‘scoop up’ buckets of new buyers… even the people who DON’T buy from you.
• Are you scared of emailing too often? Check out the tip on page 22 that’ll reduce your complaints and increase your sales.
• The four core campaigns EVERY brand should be running on a monthly basis… even if you’re not in e-com. (I use this with my own list and it works incredibly well.)

Course #6

Holiday Sale Super Sequence

Want to scoop up even MORE sales during the holidays (without the hassle of figuring out your promo calendar)?
This Holiday Sale Super Sequence is based on campaigns I still run for my agency clients that generate anywhere between $30-$50K — without fail.
Comes with SIX email templates, a quick-start implementation video and super secret bonus.
So if you want to generate massive sales easily every time there’s a holiday… then this training is going to help you make that happen.
This sequence is PERFECT for BFCM… but you can even modify it to run other holiday sales throughout the year.
​
Courses proof (screenshots for example, or 1 free sample video from the course) are available upon demand, simply Contact us here

1970 - The Jackson 5 perform "The Love You Save" & "ABC" on the Groovy Show TV program in Los Angeles.
1972 - Michael third solo single, "I Wanna be Where You Are", on Motown enters the Billboard US Top 40 singles chart at #38. It will peak at #16 during a 9 week run.
1972 - Lookin' Through the Windows by The Jackson 5 on Motown Records enters the Billboard US Black Albums Chart where it will peak at #3 during a 29 week run
1975 - “Forever Came Today” is the last official single of the Jackson 5 released by Motown
1979 - Last concert of the first US leg of the Destiny World Tour at the War Memorial Auditorium (now Greensboro Coliseum) in Greensboro, North Carolina. Tour resumes in October
1993 - Michael makes an appearance at an afternoon rally at a middle school in Los Angeles to launch a new DARE programme called DAREPLUS (‘Play and Learn Under Supervision’) program for the school, an initiative educating children on the perils of substance abuse and gang membership
Jackson was a member of the Board of Directors of DARE (‘Drug Abuse Resistance Education’) and he was presented with a t-shirt for which he said:

“Thank you very much. I love you all. Thank you.”

All members of the 'Challengers Boys & Girls Club' were invited to Neverland
1993 - Michael announces that "HTW"s total earnings of $1.25 million, along with his entire Super Bowl XXVII proceeds from that year will be funneled to "Heal L.A.", for the children having suffered from the Los Angeles’ riots at the time.
The Big Brothers of Los Angeles give Jackson a rocking chair made by a woman who made them for President Kennedy and the Pope. Another group of children visiting the ranch get a sneak peak preview of Tom & Jerry: The Movie. The film wasn't scheduled to begin running in theaters until July 30th, but Michael received an advance copy from Joseph Barbera.
1997 - Michael plays the second of two nights at the Amsterdam Arena (now Johan Cruyff Arena) in Amsterdam,Netherlands , to an audience of 50.000.
1999 - Michael is in Paris, France. He stayed one day at Le Crillon hotel as he shopped around the town on his brief stop there for business related meetings
1999 - It is reported that the opening of the first 'Michael Jackson Dance Studio' (formerly announced as the 'Michael Jackson Entertainment School') happened in Tokyo. Michael couldn't attend the inauguration of the school but planned on going soon.
2002 - Michael Jackson arrives in London and checks in the Marriott Renaissance Hotel.
2003 - Michael finally gives his deposition in Indianapolis before going to Merville, Indiana
Last month, Jackson he fell ill and was hospitalized before he could be deposed in a lawsuit filed by Gordon Keith (who signed the Jackson 5 to his Gary, Indiana-based Steeltown Records in 1967) and musician Elvy Woodard. The men claim that the Jackson 5 used the name of another Gary band and two of their songs without license.
Jackson’s attorney, Bob Meyer, says the suit has no merit, noting that Michael was only 9 years old at the time.
The deposition took place at a hotel from 11:21 a.m. to 5:10 p.m
“Michael was extremely comfortable today,” he said. “He really surprised me.”
Meanwhile, an attorney for the plaintiffs, Norman Reed, described Jackson’s deportment as “jovial,” though he went on to say that Jackson couldn’t answer every question because certain events in question occurred more than three decades ago
Later in the evening, Michael was the main attraction at the Circle Center Mall in Indianapolis, as he tried to make his way through the crowds with his entourage to get a little personal shopping done at Brookstone, while also being followed by a mob of fans.
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Michael hires Charles Koppleman as his new business adviser.
2004 - Ray Charles passes away and Michael issues a statement:

"I am saddened to hear of the death of my friend, Ray Charles. He was a true legend...an American Treasure. His music is timeless; his contributions to the music industry...unequaled; and his influence, unparalleled. His caring and humility spoke volumes. He paved the way for so many of us, and I will forever remember him in my heart."

2005 - Jury Deliberations Day 6
Jurors in the trial will be back again on Monday after ending their first full week of deliberations without reaching a verdict
The jurors asked a number of questions today and also requested to have some testimony read back to them. Judge Melville held at least three meetings with attorneys from each side
Legal experts say the lengthy and complex instructions issued by the Judge may be responsible for the extended deliberations.
"This is a huge, huge celebrity trial, so you can bet that they're going to want to read those jury instructions pretty carefully," said Donna Shestowsky, a law professor at the University of California.
Shari Seidman Diamond, a law professor at Northwestern University, agreed: "Running through these instructions is the use of words that are real words in everyday life that have different legal meanings."
She said that terms such as "attempt," "reasonable" and "conspiracy" have specific meaning in criminal law and "we know that makes instructions harder to deal with."
Diamond said that judges could make jury instructions more palatable but rarely did so as they were more concerned with making sure the instructions were unflawed and would not lead to a reversal on appeal.
Peter Tiersma, a member of the California Judicial Council's task force on criminal jury instructions, said it was easier for a judge to simply copy the text of a legal opinion or of a statute in the instructions.
He said that no matter how dense or incomprehensible the instructions were, "if you changed it, you risked getting it wrong."
As an example, Diamond pointed out that the explanation of 'reasonable doubt' was buried on page 45 of the instructions, which offered little explanation of why jurors should ignore certain pieces of evidence.
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About 2,200 journalists received press credentials to cover the Michael Jackson trial, more than the O.J. Simpson and Scott Peterson trials combined.
Major TV networks have committed dozens of staff members and some news organizations have even installed land lines, fearing that the explosion of phone calls following a verdict could jam the region's cell phone networks.
Reporters from every continent except Antarctica are covering the story, a reminder that Michael's popularity remains intense outside the US. News organizations from more than 30 countries were represented
"The appetite for Michael Jackson is insatiable," said Graeme Massie, who has covered the trial for Splash, a British news agency. "In the U.S., people may believe that Jackson's star has fallen, but in Europe it still shines brightly."
The case is being closely watched in Japan where they are thinking of moving to a jury system.
"People in Japan are interested in the King of Pop, but they also want to know how the jury will treat celebrities," said Wataru Ezaki, who works for a Japanese news organization in Southern California. "They want to see if jurors can be fair. It's a very unique case."
Deliberations will resume Monday morning at 8:30 a.m.
2009 - AllGood Entertainment Inc. filed a $40 million lawsuit against Michael claiming breach of contract and fraud in an attempt to stop Jackson from performing in London. The New Jersey-based company filed the suit in federal court in New York stating that it signed a deal with Jackson's manager, Frank DiLeo for a pay per view reunion concert with the other Jackson siblings
2013 - Jackson v AEG Trial Day 26
Katherine Jackson was at court for the morning session
Randy Phillips Testimony
Jackson direct
Panish showed a June 20th email from Tim Leiweke (CEO of AEG) to Dan Beckerman (CFO/COO of AEG) in which Beckerman described Phillips as jittery:

"Trouble with Michael. Big trouble."

Beckerman responded:

"I figured something might be wrong given how jittery Randy has been this week. Is it "pre-show nerves" bad or "get a straight jacket/call our insurance carrier" bad?"

Phillips said he was not jittery, but concerned with the show. Jittery meaning shaking and he said he doesn't think that's how he was.
Phillips said Dr. Murray receiving $150k per month being the cause of Michael's sickness in June of 2009 never crossed his mind
Phillips said he did not recall what was discussed in a phone conversation with Murray. In his video deposition that was shown to the jury, Phillips first said the conversation lasted three minutes. He was shown phone records that showed it lasted 25 minutes. Phone records show Phillips had a 25 minute phone call with Conrad Murray after Kenny Ortega's emails on June 20, 2009. Phillips said he didn't think the call lasted that long, doesn't recall what they talked about. "It's very possible I might have even read him these emails," Phillips testified, referring to the "Trouble at the Front" chain. "I would not have discussed his health other than what it was in the content of the emails"
Phillips said everyone in the This Is It production got a list with everyone's phone numbers. He doesn't know how Dr. Murray got the list. Phillips was asking about how Conrad Murray got his home phone number. He initially said it might have been on a list given to tour personnel. Phillips then said that Murray may have gotten it from Jackson's former manager, Frank Dileo. Phillips testified that Dr. Murray called his home number. Panish showed picture of the business card Phillips gave Dr. Murray with his cell number on the back. The card was found in the doctor's car.
Panish then asked Phillips about an email he sent director Kenny Ortega, telling him Murray was "unbiased and ethical", the email serves as Phillips' best recollection of his conversation with Dr. Murray. This morning, Panish frequently asked Randy Phillips whether he was truthful with Ortega.

Panish: "Did you make that up and lie to Mr. Ortega?"
Phillips: "No, I don't lie"

Panish talked about email Phillips wrote to Ortega on Jun 20:

"Kenny, it's critical that neither you, me or anyone else around this show become amateur psychiatrist or physicians. I had a lengthy conversation with Dr. Murray, who I'm gaining immense respect for as I get to deal with him more. He said that Michael is not only physically equipped to perform and, that discouraging him to, will hasten his decline instead of stopping it. Dr. Murray also reiterated that he's mentally able to and was speaking to me from the house where he has spent the morning with Michael. This doctor is extremely successful (we check everyone out) and does not need this gig so he is totally unbiased and ethical. It is critical we surround Michael with love and support and listen to how he wants to get ready for July 13th... You cannot imagine the harm and ramifications of stopping this show now. It would far outweigh "calling this game in the 7th inning". I'm not just talking about AEG's interests here, but the myriad of stuff/lawsuits swirling around Michael that I crisis manage every day and also his well-being. I am meeting with him today at 4p at the Forum. Please stay steady. Enough alarms have sounded. It is time to out out the fire, not burning the building down. Sorry for all the analogies. Randy"

Phillips said he thought Dr. Murray was extremely successful based on the clinics he had and business he would've to close to go on tour.

Phillips: "It was an assumption I made"
Panish: "And that was not true, correct?"
Phillips: "In retrospect, that's correct"

As to the "we check everyone out" reference in the email, Panish asked if that was a true statement or untrue.

Phillips: "It's not, it's hard to say yes or no on that. It is not true because everyone would imply everyone"
Panish: "'We check everyone out'" is a false statement you wrote to Mr. Ortega, correct?"
Phillips: "In retrospect, yes"

Panish asked about the reference "he doesn't need the gig". "I made another assumption based on the information I had," Phillips explained, "I didn't have any basis to say he was unbiased and ethical"
Panish used the email to try to show that 3 people _ Ortega, Murray and John Hougdahl _ were warning Phillips about Jackson's health. Phillips said Murray didn't agree with the assessments of Michael's health by Ortega and Hougdahl (the tour production manager). After multiple questions, Phillips said many of the statements in the email about Murray weren't true. Those statements included that AEG Live checked everyone out, and that Murray was an accomplished doctor who was unbiased and ethical. "At the time, I thought it was the truth", Phillips said of the above statements
Phillips testified he wrote email to Sony exec asking her to remind him to tell her where Dr Murray was the night he was to be caring for Michael. Judge only allowed plaintiffs' attorney to say it was a social establishment, but the place was a strip club
Panish then asked Phillips about the suggestion that Jackson needed a psychiatrist. Phillips confirmed what he said last week -- he never consulted a psychiatrist. He said today it wouldn't have been appropriate. As to having a mental health professional, "no one brought a psychiatrist," Phillips said, "because Michael didn't need one"
Phillips testified he had conflicting information coming from Dr. Murray and Kenny Ortega regarding Michael. Panish pressed Phillips about the fact that he sent completely opposite emails to Ortega and AEG high ups. "It was because they were sent for different purposes," Phillips explained. Of the statements to Ortega, Phillips told the jury:

"I just wanted to calm things down until we had this meeting"

Before the morning break, Panish showed some of the emails he showed Phillips last week. Panish only had his copy, which had notes on it. Panish gave Phillips his annotated version of the email, but Phillips refused to look at them. Flipped them over so he couldn't see them. "I don't want to help you with your case", Phillips said of reviewing Panish's annotated copies of the emails. That brought some laughter. Phillips was ultimately given a clean copy of the emails, provided by his defense lawyers.
Phillips said he remembers the meeting on June 20th lasted at least an hour. Dr. Murray and Phillips were sitting on one couch, Michael was on a bench and Ortega on another couch. In his deposition, Phillips said Ortega talked about Michael's physical and mental status. On the stand today, Phillips explained Ortega did very little talking in the meeting. "He addressed Michael coming to rehearsals. I do not believe he talked about Michael's physical condition and mental state. Dr. Murray did most of the talking," Phillips testified.
Panish pressured Phillips about him changing the testimony. "My memory is getting better about the events of four years ago," Phillips said. "The purpose of the meeting was to find out what was happening with Michael because of the events on the 19th"

Panish: "Did Mr. Ortega say he was concerned Michael was not getting enough sleep?"
Phillips: "I don't remember if he asked that question. I know he asked about the food, but I'm not sure if he asked about the sleep"
Panish: "Dr. Murray contradicted what Ortega said in the email, correct, sir?"
Phillips: "Yes, Dr. Murray, said there wasn't anything wrong with Michael. Michael said there wasn't anything wrong with Michael. I don't know if there was a mental problem"

Without getting into details, Phillips said Ortega and Murray "were a little combative" at the meeting. Phillips said Murray reassured everyone that Jackson's health was fine. He said Jackson also assured them nothing was wrong with him. He said Murray told the group that Jackson may have had the flu, or some similar ailment. He said Jackson's health was discussed. Phillips said he couldn't recall whether Jackson's sleep issues were discussed. A portion of Randy Phillips' deposition was played in which he said sleep issues were discussed at the June 20, 2009 meeting
The meeting happened in the afternoon, Phillips said. Panish asked if Michael was shaking in that meeting. Phillips said "No, not at all" A vase was broken in one of the production meetings, Phillips explained. He said Frank Dileo, Paul Gongaware & himself were present. Phillips said he doesn't know who broke the vase, but he thinks it may have been Frank DiLeo. Phillips denied a vase was broken during the June 20th meeting at Michael's house.

Panish: "Did you have a meeting with Michael where you threatened to pull the plug and take everything he had?"
Phillips: "No"
Panish: "Did you tell him he would lose everything, including his children, if the show didn't happen?"
Phillips:"That's ridiculous, no"

Phillips said Michael was a phenomenal father & denied ever saying to anyone at the meeting that Michael was on skid row or going to become homeless.

Panish: "Did you ever tell Michael you were paying for his toilet paper?"
Phillips: "No"

Phillips denied that Murray said during the June 20th meeting that he "couldn't take it anymore." Phillips denied that Murray's contract was discussed at the meeting, saying that would have been inappropriate.
Phillips was also again asked about emails a couple of AEG executives (former CEO Tim Leiweke and Dan Beckerman) traded about him. The email described Randy Phillips as jittery, and alluded to either him or Jackson having a "mental breakdown." Phillips denied he was having a mental breakdown, and said he didn't want to put words in the other executives' mouths. In the deposition played to the jury, Tim Leiweke said the reference to "mental breakdown" in the email could've been to Randy Phillips not Michael. Panish played depo of Dan Beckerman, in which he said he didn't recall what prompted him to say Phillips was jittery.

Panish: "Did you think that Michael needed a straight jacket?"
Phillips: "It was a generic comment"

Phillips said it was a question of "stage fright and the show will go on" or "I can't do this let's cancel" scenario.

Panish: "Do you think Michael needed a straight jacket?"
Phillips: "No, I don't think Michael needed a straight jacket"

Regarding the straight jacket email, Phillips said the way he read it he can't tell if it was referring to him or Michael. Panish pointed out that insurance was only if Michael had a break down, not Phillips. Thus, the email must've referred to Michael
Questioning then moved back to the June 20th meeting, with Phillips describing Murray as "demonstrative" toward director Kenny Ortega. Phillips said Murray's message to Ortega was essentially "stay in your lane" and not to interfere with medical issues. "The meeting got a little bit heated when Dr. Murray was admonishing Kenny," Phillips recalled, but said hostile is too harsh of a word. Phillips said lack of sleep was discussed in the June 20th meeting, but wasn't the main focus. Phillips said the reason of the meeting was to find out what happened in the night before, what was the issue and also Michael missing rehearsals. Phillips said Michael had the best two rehearsals after the June 20th meeting. "Kenny told Michael to take the next two days off, spend some time with the kids," Phillips testified.
Phillips was then asked about emails he sent to Leiweke, others, about the results of the June 20th meeting at Jackson's house. This was after Jackson's attorney, John Branca, earlier in the day had suggested a counselor to work with Jackson. Phillips email:

"Anyway, things are not as bleak as Kenny's emails. John, now is not the right time to introduce a new person into his life"

After this email is when Phillips made the "badgering" comment to Panish that prompted Judge Palazuelos' admonition to him.
Suddenly, judge decides to take a break at 2:24 pm and sends the jury out of the courtroom. Outside the presence of the jurors, judge admonished Phillips for not answering the questions asked. "Mr. Phillips you need to answer questions," said Judge Yvette Palazuelos, frustrated. "Lawyers are trying to getting the answers." Judge told Phillips that arguing with the lawyers isn't really going to help his case, it will just lengthen his testimony. She noted his testimony is taking much longer than expected, and at this pace he will be here for another week. Phillips told the judge he's just trying not to say the wrong things or be caught in tricky questions. Judge: "It seems like they are pretty straight forward questions, but when you offer info, it may not be good for you"
AEG's attorney Jessica Bina defends Phillips saying the questions are compound, but that she believes he's trying to answer the questions. Panish said he wants to finish today, that he hasn't argued with the witness or judge. "I really tried hard, for me, it's hard!" Panish said. Phillips said he understood and wants to go back to work as well. Promised to be better.
Phillips said the email he wrote saying "this guy is trying to concern me" was referring to Kenny Ortega. "I had two concerns: wanted Kenny to be open minded until the meeting and I didn't want Kenny to quit," Phillips explained. At this point they were about $30 million plus in advance, Panish said. Phillips said it was about $28 million, which was a lot of money.
Email on 3/13/09 from Leiweke to Phillips:

"Phil (Anschutz) can be such a paranoid scrooge. He thinks he's smarter than everyone"

After a break and admonition, Phillips testified about some of his concerns surrounding the show.He said he was concerned about Ortega. Phillips said he was concerned that Ortega as getting into an "entrenched position" regarding Jackson's health and rehearsals.
Phillips:

"I was also quite concerned that Kenny would throw up his hands in the air and quit."

The CEO was talking directly to the jury. Phillips said again that his concern with Ortega was that he wasn't going into the meeting with an open mind and that he was going to quit. Panish played Phillips deposition where he said he didn't remember what he was concerned about regarding Ortega. "I think my answer today is clarification," Phillips said, adding he did not change his testimony. Panish questioned whether his description was something he "just remembered right now." Phillips responded, "I'm remembering a lot of things now." Panish shot back that Phillips hadn't remembered many things during his deposition.
In his depo, played to the jury, Phillips said there were no discussions on June 20th about Michael taking a couple of days off. However, in court today, Phillips testified Ortega suggested that he take two days off
After the June 20th meeting, Jackson took two days off and resumed rehearsals. At that point, Phillips began working out of Staples Center. Phillips said one of the changes to come out of the June 20th meeting was that he would be at Staples, looking in on rehearsals.
Phillips was also shown an email from his assistant, looking for a physical therapist for Jackson on June 22, 2009
At this point, Phillips was asked about Arnold Klein. He was shown a June 23rd email from Jackson's business manager Michael Kane. Kane:

"On the list of doctors that will help get (us) from today to the opening night, where does Arnold Klein stand on the list?"

Phillips responded about Klein:

"He scares us to death because he is shooting him up with something"

Kane responded:

"Well since we owe him $48k and he wants payment maybe I should stop paying him and he'll stop shooting him up. I have the details of what he is doing"

Phillips told jurors the email was a response to a $48,000 bill that Jackson's manager received for the treatments by Dr. Arnold Klein. The treatments included numerous shots of cosmetic drugs such as Restalyne and botox, as well as other unidentified intramuscular shots, Phillips said, citing the bill. Phillips said he maintains his position that he didn't know what, if anything, any doctor was giving Michael.
Phillips was asked about Jackson's rehearsals on June 23 and 24. He said he couldn't remember which songs were performed which day. Phillips said he watched them in its entirety, which lasted about 3 hours. He said Michael was engaged about an hour and a half to two hours.

Panish: "Michael never did the whole show, did he, sir?"
Phillips: "No, he wouldn't have, they were not ready for that"
Panish: "Was Michael cold on the 23rd?"
Phillips: "I don't remember"
Panish: "Did you ever see Michael walking around in blankets?"
Phillips: "It's possible, because the place was freezing. But I don't remember"

On 6/25/09 the insurance broker wrote to Dr. Murray at 12:54:15 pm, probably London time (approximately 5am LA time):

" We are dealing with a matter of great importance and your urgent attention would be greatly appreciated"

The email talked about getting Michael's medical records. Phillips said he learned from the media that Dr. Murray had been treating Michael since 2006.

Panish: "This is Dr. Murray doing something to help AEG get insurance, fair enough?"
Phillips: "Fair enough"

On 8/18/09 Phillips wrote email to Michael Roth:

"I think I know what Michael died of and this would exonerate Conrad"

Lionel Richie's ex-wife Brenda called Philips and said Michael died of a combination of other drugs and Propofol. Phillips said he never told police, the DA or Dr. Murray's attorneys about it because he thought the info was not reliable.

Panish: "Did you want Dr. Murray to get exonerated?"
Phillips: "I'd always want an innocent man not to get convicted"

Panish played video of Phillips' deposition where he said he didn't remember what the information was but his memory has been refreshed
Judge then adjourned session for the day. Trial resumes tomorrow morning. Panish said he has one more hour of questioning. The attorneys estimated Phillips will be done testifying by Wednesday afternoon
Court Transcript

➡️ https://www.genkicourses.site/product/chris-orzechowski-badass-black-friday-bundle/⬅️
Get the course here: [Genkicourses.site] [Get] Chris Orzechowski – Badass Black Friday Bundle - Full Course Download

What You Get:

Course #1

Black Friday Bootcamp

This is a short course I created for one of my e-commerce coaching groups. It outlines the high level strategy you need to use to MAXIMIZE sales for BFCM.
I go over everything from how to map out your promo calendar… what emails to send when… exactly when you should START and FINISH your promo(s)… and, most importantly…
… how to STAND OUT and grab attention in an overcrowded inbox, so you can break every sales record.
Once you watch this mini-course, you’re going to be pumping out high-converting BFCM campaigns in no time!
Course #2

Make It Rain Monthly

BFCM/Q4 Planning Call

This is a special “members-only” coaching call I recorded with a handful of my top students to help them prepare their clients’ brands for BFCM success.
I even critique (and edit) a few of my students’ BFCM emails during this call.
You can look over my shoulder and see how I think about constructing these email campaigns and sequences – super valuable!
Course #3

Make It Rain Monthly Issue #8

The Black Friday / Cyber MondayMEGA Issue Part 1

• My “A-Z” roadmap for creating highly profitable Cyber Week email marketing campaigns.
• The FIRST email you should send in the month of November, to increase the sales you make from every email you send for the next six weeks (I actually wrote this email for you. You can swipe it verbatim. Just swap in some small details about your business, hit send, and watch the sales start rolling in.)
• How to map out a three-month promotional calendar in less than 60 minutes. (Plus, how to come up with the topics to send, on which days, to the right subscribers.)
• What to do (instead of just giving a discount or giving a bonus) that’ll incite a buying frenzy, generate word of mouth buzz, create raving fans, AND could possibly lead to record-breaking sales.
• A breakdown of a collection of BFCM emails, including some from a sequence that brought in six-figures in one week flat.

Course #4

Make It Rain Monthly Issue #9

The Black Friday / Cyber MondayMEGA Issue Part 2

• The “Magic Box” Method I used to free up 25 hours of creative time on my calendar, so I could get more work done in less time, with less stress… and more time to myself.
• The biggest mistake I made as I began growing my team… and how I fixed it so everyone could perform at a higher, more autonomous level.
• How to finally get clear on what you want in life… and how to go get it.
• Why trying to be a ‘cool boss’ might hurt your team more than help it.
• One psychological insight that’ll make selling to ‘people with money’ 10x easier. This works especially well if you’re selling a high-end product/high-ticket service.
• One software that can cut your weekly call volume down by 70% (or more).
• The “AC” email promotion that’ll send your Black Friday/Cyber Monday sales through the roof.
• How to scoop up TONS of sales from people who didn’t buy from your BF/CM campaign.
• Why giving a discount might actually HURT your sales and turn off a large percentage of your customers.
• When to use a discount vs other types of offers in your emails (they both work and can both be used strategically… but you’ve gotta do this right.)
• How to instantly induce an “I’ve gotta spend money with this brand” feeling in your customers… even if they weren’t planning on buying anything five minutes before seeing your email.
• A breakdown of a six-figure BF/CM email campaign (meaning: we actually ran this for one of my e-commerce clients and generated six-figures in sales with it).
• A two-word subject line you can use on Black Friday to stick out like a sore thumb and get your subscribers’ attention… even when everyone else is screaming about their sales.
• The one type of campaign you should run if you feel like offering discounts ‘cheapens’ your brand.
• How to adapt this campaign for OTHER holidays throughout the year (like Mother’s Day & Father’s Day). I even riffed off a quick email hook you can keep in your back pocket until spring.

Course #5

Make It Rain Monthly Issue #20

The Black Friday / Cyber Monday2021 Gameplan

• The SMS Sign Up Sequence that helped us grow an SMS list by 1,000+ subscribers while generating $10,000+ in sales.
• How to make a TON of sales on Thanksgiving… without pissing off everyone on your list. (In fact, people will be giddy with anticipation if you do this promo right.)
• A psychological trigger you can use in your copy that makes your customers go crazy for your products.
• Why BFCM21 is going to look very different than years past… and the changes you should make to your strategy to stand out in the inbox (and make a ton of sales).
• How the smartest marketers and brand owners are adapting to iOS14 and iOS15 (and the big shift you need to make to thrive).
• Will SMS marketing replace or kill email? My surprising answer on page 3.
• How to dramatically increase your EHR (effective hourly rate)… so you can increase profits while working less.
• Insights from an SMS campaign I ran back in 2017 that worked incredibly well… and got people asking us to send them MORE texts (it’s a cool approach you can adapt for your own brand).
• How to write headlines and subject lines that trigger INSTANT curiosity… that suck your prospects in and DEMAND attention. (Try this with your landing pages and advertorial pages and watch your click-thrus SKYROCKET)
• The #1 copy mistake I see most copywriters and brand owners make with ALL of their emails, landing pages, ads, video scripts, and more.
• Fix this one thing and you’ll be amazed at how much better your copy reads and converts.
• How to get your customers to ‘think past the sale’ and get emotionally attached to your product… so they feel compelled to buy. (Sneaky… but powerful. And yes, totally ethical.)
• 6 SMS messages that ‘primed the pump’ for our sales pitches… while making our customers feel a rush of positive thoughts and emotions.
• The secret to writing tighter, pithier copy.
• 3 copy principles for high converting SMS messages.
• Two simple examples of an SMS list building campaign that you can whip up in a few minutes to start growing your list.
• The Ultimate “Trojan Horse” campaign to get your customers primed and ready to buy from you for BFCM.
• The Triple Threat BFCM campaign calendar you should try this Q4. (Could it triple your sales? Only one way to find out…)
• What almost EVERYONE gets wrong about Gary Vee’s jab-jab-jab-right hook approach to marketing… and why it might be the smartest tactic to use come this Q4 (and beyond).
• 5 more SMS list building examples that can get you a TON of new subscribers while making lots of “easy sales” in the process.
• How to use email to ‘scoop up’ buckets of new buyers… even the people who DON’T buy from you.
• Are you scared of emailing too often? Check out the tip on page 22 that’ll reduce your complaints and increase your sales.
• The four core campaigns EVERY brand should be running on a monthly basis… even if you’re not in e-com. (I use this with my own list and it works incredibly well.)

Course #6

Holiday Sale Super Sequence

Want to scoop up even MORE sales during the holidays (without the hassle of figuring out your promo calendar)?
This Holiday Sale Super Sequence is based on campaigns I still run for my agency clients that generate anywhere between $30-$50K — without fail.
Comes with SIX email templates, a quick-start implementation video and super secret bonus.
So if you want to generate massive sales easily every time there’s a holiday… then this training is going to help you make that happen.
This sequence is PERFECT for BFCM… but you can even modify it to run other holiday sales throughout the year.
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Courses proof (screenshots for example, or 1 free sample video from the course) are available upon demand, simply Contact us here

Butiks ansat i byggemarked ingen ansvar +19 års erfaring udlært i butik

Drove 30 miles before charging, 350kw charger