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Get the course here: [Genkicourses.site] [Get] Chris Orzechowski – Badass Black Friday Bundle - Full Course Download

What You Get:

Course #1

Black Friday Bootcamp

This is a short course I created for one of my e-commerce coaching groups. It outlines the high level strategy you need to use to MAXIMIZE sales for BFCM.
I go over everything from how to map out your promo calendar… what emails to send when… exactly when you should START and FINISH your promo(s)… and, most importantly…
… how to STAND OUT and grab attention in an overcrowded inbox, so you can break every sales record.
Once you watch this mini-course, you’re going to be pumping out high-converting BFCM campaigns in no time!
Course #2

Make It Rain Monthly

BFCM/Q4 Planning Call

This is a special “members-only” coaching call I recorded with a handful of my top students to help them prepare their clients’ brands for BFCM success.
I even critique (and edit) a few of my students’ BFCM emails during this call.
You can look over my shoulder and see how I think about constructing these email campaigns and sequences – super valuable!
Course #3

Make It Rain Monthly Issue #8

The Black Friday / Cyber MondayMEGA Issue Part 1

• My “A-Z” roadmap for creating highly profitable Cyber Week email marketing campaigns.
• The FIRST email you should send in the month of November, to increase the sales you make from every email you send for the next six weeks (I actually wrote this email for you. You can swipe it verbatim. Just swap in some small details about your business, hit send, and watch the sales start rolling in.)
• How to map out a three-month promotional calendar in less than 60 minutes. (Plus, how to come up with the topics to send, on which days, to the right subscribers.)
• What to do (instead of just giving a discount or giving a bonus) that’ll incite a buying frenzy, generate word of mouth buzz, create raving fans, AND could possibly lead to record-breaking sales.
• A breakdown of a collection of BFCM emails, including some from a sequence that brought in six-figures in one week flat.

Course #4

Make It Rain Monthly Issue #9

The Black Friday / Cyber MondayMEGA Issue Part 2

• The “Magic Box” Method I used to free up 25 hours of creative time on my calendar, so I could get more work done in less time, with less stress… and more time to myself.
• The biggest mistake I made as I began growing my team… and how I fixed it so everyone could perform at a higher, more autonomous level.
• How to finally get clear on what you want in life… and how to go get it.
• Why trying to be a ‘cool boss’ might hurt your team more than help it.
• One psychological insight that’ll make selling to ‘people with money’ 10x easier. This works especially well if you’re selling a high-end product/high-ticket service.
• One software that can cut your weekly call volume down by 70% (or more).
• The “AC” email promotion that’ll send your Black Friday/Cyber Monday sales through the roof.
• How to scoop up TONS of sales from people who didn’t buy from your BF/CM campaign.
• Why giving a discount might actually HURT your sales and turn off a large percentage of your customers.
• When to use a discount vs other types of offers in your emails (they both work and can both be used strategically… but you’ve gotta do this right.)
• How to instantly induce an “I’ve gotta spend money with this brand” feeling in your customers… even if they weren’t planning on buying anything five minutes before seeing your email.
• A breakdown of a six-figure BF/CM email campaign (meaning: we actually ran this for one of my e-commerce clients and generated six-figures in sales with it).
• A two-word subject line you can use on Black Friday to stick out like a sore thumb and get your subscribers’ attention… even when everyone else is screaming about their sales.
• The one type of campaign you should run if you feel like offering discounts ‘cheapens’ your brand.
• How to adapt this campaign for OTHER holidays throughout the year (like Mother’s Day & Father’s Day). I even riffed off a quick email hook you can keep in your back pocket until spring.

Course #5

Make It Rain Monthly Issue #20

The Black Friday / Cyber Monday2021 Gameplan

• The SMS Sign Up Sequence that helped us grow an SMS list by 1,000+ subscribers while generating $10,000+ in sales.
• How to make a TON of sales on Thanksgiving… without pissing off everyone on your list. (In fact, people will be giddy with anticipation if you do this promo right.)
• A psychological trigger you can use in your copy that makes your customers go crazy for your products.
• Why BFCM21 is going to look very different than years past… and the changes you should make to your strategy to stand out in the inbox (and make a ton of sales).
• How the smartest marketers and brand owners are adapting to iOS14 and iOS15 (and the big shift you need to make to thrive).
• Will SMS marketing replace or kill email? My surprising answer on page 3.
• How to dramatically increase your EHR (effective hourly rate)… so you can increase profits while working less.
• Insights from an SMS campaign I ran back in 2017 that worked incredibly well… and got people asking us to send them MORE texts (it’s a cool approach you can adapt for your own brand).
• How to write headlines and subject lines that trigger INSTANT curiosity… that suck your prospects in and DEMAND attention. (Try this with your landing pages and advertorial pages and watch your click-thrus SKYROCKET)
• The #1 copy mistake I see most copywriters and brand owners make with ALL of their emails, landing pages, ads, video scripts, and more.
• Fix this one thing and you’ll be amazed at how much better your copy reads and converts.
• How to get your customers to ‘think past the sale’ and get emotionally attached to your product… so they feel compelled to buy. (Sneaky… but powerful. And yes, totally ethical.)
• 6 SMS messages that ‘primed the pump’ for our sales pitches… while making our customers feel a rush of positive thoughts and emotions.
• The secret to writing tighter, pithier copy.
• 3 copy principles for high converting SMS messages.
• Two simple examples of an SMS list building campaign that you can whip up in a few minutes to start growing your list.
• The Ultimate “Trojan Horse” campaign to get your customers primed and ready to buy from you for BFCM.
• The Triple Threat BFCM campaign calendar you should try this Q4. (Could it triple your sales? Only one way to find out…)
• What almost EVERYONE gets wrong about Gary Vee’s jab-jab-jab-right hook approach to marketing… and why it might be the smartest tactic to use come this Q4 (and beyond).
• 5 more SMS list building examples that can get you a TON of new subscribers while making lots of “easy sales” in the process.
• How to use email to ‘scoop up’ buckets of new buyers… even the people who DON’T buy from you.
• Are you scared of emailing too often? Check out the tip on page 22 that’ll reduce your complaints and increase your sales.
• The four core campaigns EVERY brand should be running on a monthly basis… even if you’re not in e-com. (I use this with my own list and it works incredibly well.)

Course #6

Holiday Sale Super Sequence

Want to scoop up even MORE sales during the holidays (without the hassle of figuring out your promo calendar)?
This Holiday Sale Super Sequence is based on campaigns I still run for my agency clients that generate anywhere between $30-$50K — without fail.
Comes with SIX email templates, a quick-start implementation video and super secret bonus.
So if you want to generate massive sales easily every time there’s a holiday… then this training is going to help you make that happen.
This sequence is PERFECT for BFCM… but you can even modify it to run other holiday sales throughout the year.
​
Courses proof (screenshots for example, or 1 free sample video from the course) are available upon demand, simply Contact us here

➡️ https://www.genkicourses.site/product/ry-schwartz-coaching-the-conversion-ctc-circle-10-2022/⬅️
Get the course here: [Genkicourses.site] [Get] RY Schwartz – Coaching The Conversion CTC Circle (10/2022) - Full Course Download

What You Get:

Program #1

CTC Launches

(to master your launch and funnel sequences)
10X Launches is the first copywriting program fully engineered to speed up the execution and amplify your results of your emails no matter what kind of funnel or launch strategy you’re rolling out.
It’s built not only for best-in-class launch copywriters…
But for coaches, consultants, course creators, and ANYONE who stands to benefit from nailing down their launch and funnel copy faster and with more genuine impact.
IN THIS TOP-SELLING PROGRAM, YOU’LL GET ACCESS TO:

2 “Core” Modules

That will initiate you into the “Coaching The Conversion™ method, and how to leverage a new, more empowering definition of “direct response” that opens up the floodgates to greater intimacy, empathy, and conversions.

5 “Launch” Modules

breaking down every single phase of your launch or funnel in full detail (including some you didn’t even know existed). You’ll learn exactly what’s at play during the Segmentation & Confirmation, Pre-Launch, Launch, Sales and Closing phases of your funnel and how to quickly craft the messaging that coaches your prospect into the final conversion in a powerful, non-sleazy way.

25+ Email Templates

None of that BS “plug’n’play” or “swipe and deploy” stuff that shoehorns your message into lifeless boxes that robs it of all life and power.
Instead, you’ll get FULL breakdowns and walkthroughs of the go-to templates I turn to over-and-over again in 6 and 7-figure launch campaigns.
Meaning, you get to craft your OWN high-converting launch emails in about 25 minutes flat and fire them into ConvertKit, ActiveCampaign (or wtv you’re using) while your coffee’s still hot.

Program #2

CTC Sales Pages

(to master your long form sales page)
This is it.
It’s where the best paid copywriters, coaches and course marketers on the planet earn their keep.
It’s where the conversion either happens or it doesn’t. In cold hard numbers that don’t care how many Clif bars you stress-ate in the process.
It’s where the most admired online business owners transform interest, desire, and engagement and into what you actually want: Sales.
So what is “it”?
It’s your long-form sales page.
And the truth is… most copywriters and marketers avoid long-form sales pages like the plague… treating it like a close-talking lepper with coffee breath… instead of the 24/7 salesperson your sales page – that final step in your marketing funnel – should be.
So why do marketers (and even pro-level copywriters) avoid sales pages?
Because writing a long-form sales page is intimidating AF.
It’s the Night King of the Whitewalker army.
It’s the Beef Wellington on Hell’s Kitchen.
It’s the Lord Voldemort of your marketing funnel – aka the funnel asset that shall not be named.
A long-form sales page is where you’ll spend dozens of hours writing THOUSANDS of words that will either confirm your claim as a top player in your space…
Or will tell you with Gordon-Ramsay-esque candor that your marketing wasn’t as good as your business coach told you it was.
There’s real pressure in that.
But there’s even real-er payoff in being able to do it faster – and more profitably – than anyone else in your industry. A payoff that even affords you the right to make up words like real-er
Confronting, yep? Conquerable. Absolutely.
In CTC Sales Pages, you’ll go through the exact process I’ve used to write over twenty 6 and 7-figure sales pages for the likes of Amy Porterfield, Copyhackers, and many more.

Program #3 & #4

Six Figure Emails & Seven Figure Emails

(for even more email conversion badassery)
Welcome to the “Johnnie Walker Blue” of our email template series.
This is the premium blend for more advanced marketing palates.
All pulled straight from my highest-performing launches for industry titans like Amy Porterfield, Todd Herman, Traffic & Funnels, and Copyhackers.
What you’re getting are 13 advanced email templates that you can use in a pinch when you need to write a standalone sales email, a webinar invitation, a post-webinar replay, downsell, or flash sale.
To be clear, these aren’t those sketchy and lifeless “swipe and deploy” templates you may have seen swimming around the shadier parts of the online marketing cesspool.
These are loose, flexible templates that guide you through deep-dive masterclasses teaching you the advanced psychology behind each one.
Meaning, you actually understand WHY they work, and are fully empowered to engineer them to best serve your audience.

Program #5

Minimum Viable Launch 2.0

(to quickly rock profitable and lean email launches)
We’ve taken the single most impactful part of 10x Launches; the part that countless students have credited with producing game-changing ROI in record time…
And given it a fresh-for-2022 facelift.
Not only will you be getting access to a stack of NEW templates that we’ve added to the stack based on repeated tests and real-world results.
But we’ll be offering you the one-click automation uploads to bring the whole sequence straight into your ActiveCampaign to save you and your team about 5+ hours of heavy-duty integration time.

Program #6

Application Funnel Amplifiers

(for creating powerful pre-call enrollment experiences)
Fact: The enrollment experience begins the moment your prospect books a call.
If you mail it in for those 12-72 hours between when they book the call — and show up to it, you’re missing a golden opportunity to begin coaching the necessary transformations.
In this brand new program, you’ll learn how we to consciously engineering your entire application experience to pre-empt objections, create magnetism, and stack the odds in favor of having a successful enrollment conversation
You’ll get practical answers to:

• When you should be transparent about your pricing BEFORE a sales call
• How to strategically structure your application questions in a way that actually coaches your pre-customer into your program (yes, the questions are copy)
• What to put on your booking confirmation page to create incredible momentum and a “point of no return” into your program
• What tools and systems we use to create a seamless application and booking experience

Program #7

Next-Level Automation & Optimization Stack

(upcoming and ongoing automation tutorials)
As the CTC Membership evolves, our resident Wizard, Philip Powis will be actively adding a library of importable one-click automations (into ActiveCampaign), leveraged software playbooks, and a running list of the most advanced (and cost effective) tools and systems that he recommends for fast-scaling course and coaching businesses.
​
Courses proof (screenshots for example, or 1 free sample video from the course) are available upon demand, simply Contact us here

​
06/09/2023

Morning

“No one ever spoke the way this man does,” — John 7:46
Thou art fairer than the children of men: grace is poured into thy lips: therefore God hath blessed thee for ever.—The Lord GOD hath given me the tongue of the learned, that I should know how to speak a word in season to him that is weary.—His mouth is most sweet: yea, he is altogether lovely. This is my beloved, and this is my friend.
All bare him witness, and wondered at the gracious words which proceeded out of his mouth.—He taught them as one having authority, and not as the scribes.
Let the word of Christ dwell in you richly in all wisdom.—The sword of the Spirit … is the word of God.—The word of God is quick, and powerful, and sharper than any two-edged sword.—The weapons of our warfare are not carnal, but mighty through God to the pulling down of strongholds; casting down imaginations, and every high thing that exalteth itself against the knowledge of God, and bringing into captivity every thought to the obedience of Christ
Ps 45:2; Isa 50:4; Song 5:16; Luke 4:22; Matt 7:29; Col 3:16; Eph 6:17; Heb 4:12; 2 Cor 10:4-5.

Evening

That the mirth of the wicked is brief. — Job 20:5
Thou shalt bruise his heel.—This is your hour, and the power of darkness.—As the children are partakers of flesh and blood he also himself likewise took part of the same; that through death he might destroy him that had the power of death, that is, the devil.—Having spoiled principalities and powers, he made a shew of them openly, triumphing over them in it.
Be sober, be vigilant; because your adversary the devil, as a roaring lion, walketh about seeking whom he may devour: whom resist stedfast in the faith.—Resist the devil, and he will flee from you.
The wicked plotteth against the just, and gnasheth upon him with his teeth. The Lord shall laugh at him: for he seeth that his day is coming.—The God of peace shall bruise Satan under your feet shortly.—The devil … was cast into the lake of fire and brimstone … and shall be tormented day and night for ever and ever.
Gen 3:15; Luke 22:53; Heb 2:14; Col 2:15; 1 Pet 5:8-9; Jas 4:7; Ps 37:12-13; Rom 16:20; Rev 20:10.

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previous Table of Contents
tends to crumble
“Quite distressing,” says the older man, there in the wingback chair. “Though one does not wish to play the churl. A certain degree of disarray must certainly be allowed, given the shocks – the challenge, the duel – ”
“Allowed?” says Agravante, there by the yellow stone fireplace, an elbow up on the mantel, and the older man takes a sip of milky tea from a thin bone china cup. “How is the King’s champion, by the way?” he says.
“Death’s door,” says Agravante. There on the mantel by his elbow a fiendish little basket-box, carved from a chunk of dark red wood. “Shame,” says the older man, shaking his head, stiff grey curls swept back, and the collar of his shirt undone, a blue scarf knotted tidily about his throat. “Though it is distasteful, how they might linger, on that threshold? Neither here, nor there,” and another sip of tea.
“What is it that distresses you, Medardus,” says Agravante. White-gold locks tied neatly black, his grey suit shot with blue.
“It’s a delicate question I’d have answered, Pinabel,” says the older man, setting the cup in the saucer on his lap, clink. “Does the King yet mean to pursue his bold vision?”
Agravante’s brow pinches. “Of course,” he says. “Insofar as I know.”
Medardus smiles. “Delicately put,” he says. “It’s been two days.”
“These things take time.”
“Two days,” says Medardus, “since he took from me mine offer,” knobbled fingers closing in a fist, drawn up by his yet-mild smile. “And not a word said since.”
“There’s much to be considered,” says Agravante. “Four of you do vie for her hand.”
“Please, Pinabel,” says Medardus, dropping his hand, and a clatter of cup and saucer. “It’s an indulgence to pretend the choice isn’t manifestly clear – that mine is not the best offering.”
“The best, perhaps,” says Agravante. “But sufficient?” A slatey shoulder shrugs.
“The King would demand more?”
“How can I answer that,” says Agravante, “when I know nothing of what you’ve promised, or he might require.”
“Nothing,” says Medardus, still smiling. “Such a delicate word.” Setting cup and saucer on the low table between them. “I would hope,” he says, “it could always be said that the Hound has done well by Medardus,” and he knots those knobby fingers in his lap. “Much as it can be said, to a surety, that Medardus has done well by the Hound.”
Rather carefully, Agravante does not smile at that, or nod, his shoulders do not move, nor does his arm, there by the basket-box. “Of course,” he says.
“But it’s also said,” says Medardus, “that a fear grips your court: that the line is not unbroken. That the Queen, despite her, prodigious recovery, has no Bride of her own. That your King’s hand, howsomever reluctantly, is forced. That he means,” and here Medardus leans forward, elbows on knees, “to take the Princess for himself, and that is why our offers go unanswered.” Sitting back, a dismissive fillip of his fingers. “Or so it’s said.”
“By some,” says Agravante.
“Indeed,” says Medardus.
“But not to me,” says Agravante.
“Ah.” Medardus pushes himself to his feet. “Tell me,” he says, as Agravante leads him out of the little drawing room, “how fares the Count?”
“Grandfather?” says Agravante, pushing open the sliding wood-paneled door. “He sleeps.” Beyond, a narrow hall, in the shadow of a long straight staircase.
•
“Oh,” he says. “It’s you.” A glass of wine in his hand, something dark. “She isn’t here.”
“She will be, soon enough,” says Marfisa, muddy boot up on the side porch step. “Jason, can I just, wait inside?” The collar of her sheepskin coat turned up, loose white hair stirred by a gust. He steps back, the door held open, his lips a sour purse between his mustache and his dull red beard.
Up the steps into a mud room, painted blue, forgotten coats and a tangle of umbrellas, a scooter, a chalkboard palimpsested with to-dos and shopping lists, “Ah ah,” he’s saying, pointing, thick-lensed glasses blanked out by the ceiling light, and she scrubs her boots against a mat before stepping up into a kitchen to the left there, ruddy stove and a steaming pot of something, stainless steel refrigerator hung about with coupons and note cards, a calendar, a math test festooned with red checks and gold stars, past a breakfast bar sloppily piled with newspapers and a box of soda cans, into a narrow sitting room, a low brown couch, a girl tucked at one end of it, under a red and yellow blanket, and pink headphones startling against her dark hair, watching something on the tablet on her lap. “Grace,” says Jason, still in the kitchen, but she’s already snatching off the headphones, a burst of chirpy music, as Marfisa steps about the low coffee table. “Hey, Mar,” says the girl on the couch, and “Grace,” says Jason again, “upstairs,” as Marfisa sits herself at the other end. Something bulky’s tucked in her coat, she leans over the table, pulling it out, a flat paper sack that spills out a sheaf of handbills, goldenrod pages splashed with black lines, a dancer rendered in calligraphy, and each marked by the green dot of an eye. “Oh, hey,” says the girl, springing from under the blanket, all elbows and knees and clattering headphones, “is that,” says Jason says “Grace!” again, but she’s already scooped up a handbill, turning it over and back again, nothing else to it but little pull-tabs at the bottom, each printed with an elaborately arabesqued question mark. “You’re putting these up?”
Marfisa shrugs. “You’ve seen them?”
“Yesterday, at Mississippi Pizza?” says Grace. “Did you hang ’em there?” Marfisa shrugs again. “The Mercury just had a thing about these things, like how nobody knows what they are, or who’s, it’s, it’s you! You’re doing it! Is it like, are you putting the band back together?”
“Grace,” says Jason.
“What,” snaps Grace, rolling her eyes away.
“Upstairs,” he says, “now. Flashcards till dinner.”
“Jason,” she says, but she’s kicking off the couch, scooping up the tablet, stomping around the table when back that way there’s a clatter and a squeak of hinges from that side porch, “I’m home!” cries someone, and “Carol!” cries Grace, turning on a dime, scampering off past Jason, through the kitchen, “Guess who’s here!”
Marfisa leans forward, slipping the handbills back in the sack, not looking up at Jason looking down at her.
And there’s Carol, by the breakfast bar, setting a brown leather book bag on the carpet. Draped in a brown and yellow striped serape, her dark hair neatly short. “Mar,” she says. “How are you.”
“Well as I might,” says Marfisa, looking up, pushing back a wave of white-gold hair. “What would you say to a chance to sing again, together?”
•
A hallway narrow, dim, dark doors to either side, silvery numerals set in the walls by each, slender 1s, a wiry 7, great round-bellied 6es, an 8, a 9. Iona in her yellow track suit leads the way around a corner, stops before the door at the end of the hall. 620, the numerals beside it. She plucks a white card from a pocket, holds it up before slipping it into the slot above the knob. “I miss keys,” she says, as the lock chunks, a green light flicking on. “These may be better, but not in any way that matters.” She opens the door. “Go on,” she says.
Within brown walls and gold, bathed in daylight hazed by yellow curtains drawn over corner windows. A comfortable yellow chair, a reading table and a lamp, unlit. A wide bed draped in blue and brown and at the foot of it, sat tailor-fashion, Ysabel, in a white chemise, and soft white leg-warmers thickly rumpled. “Starling,” she says, with a smile.
“My Queen,” says the Starling, a shadow there by yellow Iona, black jeans, black sweatshirt, the hood of it up. “This is not our usual Thursday,” she says, in not much more than a whisper.
“This isn’t a Thursday,” says Ysabel, nodding to Iona, who steps out, closing the door behind her. “This is a whole weekend, if you’d like.”
“But I must dance, ma’am,” says the Starling. “Today and tonight, at the club, and Saturday – ”
“It has been cleared, with your, manager,” says Ysabel. “You’re free, till Monday.”
“Free to be here, with you,” says the Starling. And then, “If it’s just to be the two of us?” Her words worn thin.
“If you’d like,” says Ysabel. “Or, step back through that door. The Chariot will happily take you anywhere in the city you may wish to go.”
The Starling reaches for the strap of the black gym bag slung from her shoulder. “I don’t mind,” she says, “being with you. I’ll just go change,” but “No,” says Ysabel, quickly, “Starling, no. Put that down. Sit with me.”
“My Queen,” says the Starling. “I am not who I am, when I’m with you.”
“Please,” says Ysabel. “Sit.”
The gym bag slumps to the speckled brown carpet. Stepping over, the Starling stands a moment before the foot of that bed, and Ysabel sat there, smiling up, but then she turns, the Starling, and finds the yellow chair behind her, and sits, a darkness in that weak light.
“I’m glad you came,” says Ysabel.
“My Queen desired it,” says the Starling.
“I thought,” says Ysabel, looking away. “I’d thought today that I might dance for you. I have danced, you know. At a party. She said I was quite good.”
“Of course,” says the Starling.
“I settled on an outfit,” says Ysabel, looking down at herself, “nothing too elaborate,” and “Good,” says the Starling, “but,” says Ysabel, “I’ve been flummoxed by my lips. What should the color be?” A hand, lifted to her mouth, her hair, “White?” she says. “To go with the ensemble? Or would that be too much? Would a simple red be enough?”
“No one pays attention to the lipstick,” says the Starling.
“You do,” says Ysabel, quickly, even sharply, and then, “You take such care, with yours.”
That hood shifts, down, to one side, dim light passing over her chin, the tip of her nose. “White’s better for the stage,” she says. “Too bold for such close quarters.”
“A simple red it is.”
“Your majesty is sad,” says the Starling, then. “Why should that be?”
“I,” says Ysabel, shoulders lifting, and her chin, a retort swelling but then suddenly pricked, deflating, and she looks away. “Affairs of the city,” she says.
“Not the heart, then?” says the Starling. “Nor the hips?”
Ysabel untucks herself, a bare foot lowered to the carpet, and her hands on the edge of the bed. “Tell me,” she says. “Do you know the smell, of blood?”
That shadow sits up. “I do, ma’am,” says the Starling.
“She sleeps,” Ysabel’s saying. “Peacefully. Her wound is poulticed with a fief’s portion. The bleeding’s long since stopped, but,” and she takes in a deep breath, shivering at the top of it, a sigh, “wherever I go in those rooms I still can smell it, that – tang, like an armor hot from the sun, and I,” but the Starling’s standing, stepping over, she kneels at the foot of the bed, reaches for a hand that Ysabel lifts away, “here I am,” she says, “holed up in a hotel across town.”
The Starling sits back on her heels. “Would you rather go to her?” but Ysabel’s shaking her head, “The Mason,” she says, “watches over her. She wants for nothing. I am,” but then she stops, and the Starling catches her hand, draws it down, covers it with her own. Ysabel says, “My brother once told me,” but then she stops again, blinking rapidly, looking down at the Starling looking up from under her black hood. “He was once a little boy,” says Ysabel. “Did you know that?”
“The King,” says the Starling, “yes, ma’am, of course. I remember those days.”
“Not even a Prince, just an infant, he came to me, in the little garden, and took my hand, and asked me, sister, why are you crying?” Turning her hand in the Starling’s hand, taking hold of it, squeezing. “And I said, because I do not wish to wed. But I am the Bride, I said, and one day a King will come, and I must take his hand. Whether I will or no, I must, but he,” looking away, “he swore to me, then and there, most earnestly, that he would one day be the King, that I might never need take anyone’s hand.”
The Starling says, “And he did just that.”
“My brother,” says Ysabel, “the King, this,” and her eyes close, the lashes of them shining, “city,” she says, and her mouth closes about another, unsaid word, she swallows, and a lick at her lips. “Jo,” she says.
“My Queen,” says the Starling. “I will go, and change, and dance for you, to take your mind,” but “No,” says Ysabel, leaning forward, her hands on the Starling’s shoulders, “do not change, do not dress, do not perform,” lifting a hand, right to the very hem of that hood, but then pulled back, withdrawn. “I would see you just as you are,” she says, her hands once more in her lap.
“But, my lady,” says the Starling, and she reaches up to draw back that hood. “I am always as I am.” Black hair uncurled, slicked back, clipped down to stubble along her temples, about those ears. Her cheeks, the line of that jaw. The nose. Those eyes, only a hazeled hint of green. Thin lips unpainted, upturned, parting as Ysabel leans close to say, “And you are with me,” and then a feathery kiss, tugging at the Starling’s hands, lifting, the Starling who stands up before her, and her hands fall to the Starling’s hips, rough black denim, the belt loops, her thumb, the wide leather belt, looking up, those green eyes. She yanks at the bulky black sweatshirt, “Get this off,” she says, and the Starling lifts it up and off and tosses it aside. Bare now from the waist up, and the torso of her lean and long, and her long arms sinewy lowering, curling, Ysabel’s darkly hands caught up against the smooth pale chest of her by those wide white hands, and the backs of them snarled with thick blue veins.
“Now would you have me go and change?” murmurs the Starling.
“But you are beautiful,” says Ysabel, slipping her hands free, reaching for the tongue of the belt. The buckle jangles. “Majesty,” says the Starling, “I am many things, but,” and a gasp, at the kiss pressed there below her shadowed navel, as those black jeans loosen, lop, as Ysabel’s fingers dip within to uncurl a palely slender cock, and a stroke for the lengthening lift of it, “oh,” says the Starling, “my Queen, you needn’t,” as her hand cups Ysabel’s face.
“But do you want me to,” says Ysabel, and the Starling, shivering, nods. “The principles, I should think,” says Ysabel, “are essentially the same?” And a lick of a kiss for the tip of it, there on her palm.
•
Pinned to the pole a mulching bark of posters, flyers, handbills, postcards, lapped and shingled one over another, rain-dimpled, sun-faded, twisted, torn, defaced, Thrash or Die, April Showers Burlesque, Snap! at the Holocene, Anodyne Presents, Missing Dog, Laughing Horse, Drum Circle Saturday Rain or Shine, Cinco de Mayo on the Waterfront, big black letters on an enormous sheet, Grupo Samurjay, Grupo Maravilla, Los Supremos de Los Hermanos Flores, Woodburn Rocks. As the bus pulls away she’s pushing back her black hair looking up toward the top of that slithery bristling treeline, there where handfuls of old notices have been ripped away leaving crowded dozens of denuded staples, glinting, by a metal sign that says No Parking This Block, a relatively fresh sheet of goldenrod paper, mad black scribbles limning a dancer, a single eye of bright green ink. She reaches up, to the pull-tabs fluttering the bottom of it, each printed with only an elaborately arabesqued question mark. Her other hand holds fast a black leather knapsack slung from the shoulder of her slick black jacket. Her glasses with thick black frames. With a sudden yank she rips the handbill down.
A broad porch with four front doors set one right next to another, and she unlocks, slips through the third of them, and up an immediate steep staircase, narrow between dark walls, unlit, that yellow page bright in her hand. Around the wall at the top of the stairs through an open room a couch the floor before it piled with cardboard boxes into a long hall once painted white, some time ago, lit by daylight seeping in from somewhere else. At the end of it a dark room, curtains drawn, and she closes the door behind her, a shadow in the shadows. Flump of the knapsack, dropped to the floor, creaking footstep, the thick click of a switch. Light blares from naked bulbs in the fixture in the middle of the ceiling, pink springs from the walls all whorled curlicues and faded bouquets, the bed there, skewed bedclothes striped dull brown and beige, and on the floor at the foot of it a great conical pile knee-high or more of gleaming golden dust.
She steps around it, jacket half-unzipped. A ridge of the pile has settled, slumped, dust trailed over the floor away from it, and the goldenrod poster drops, crumpled, from the hand she’s lifting to her throat, to the bit of black lace tied there. Steps back, around the bed. She grabs a little hand broom from the nightstand. Kneels down by the pile. Begins to sweep up the goldstuff, careful with each thread and grain.
•
Eyelids a-twitch, lips parting just to say not even a whisper, maybe a number, counting, nine or ten, eleven, those lids blink open over mud-colored eyes that swivel, narrow, try to focus, a gleaming edge there, mirror-bright, shifting as she blinks the length of it flat and smooth and slender, somehow deep within it coiling whorls of light and dark chased up and down a shallow groove that cleanly stretches up and up to a glittering net there on the pillow, wiry strands that knot a cage about a simple hilt she jerks away, kicks back sitting up, “Shit,” she says, as the sword’s tangled in the sheets, teetering at the edge of the futon. She’s bent over, thin white T-shirt, wine-red hair, rubbing her shin, a thin dark line of blood beading down by her ankle, “Shit,” she says, again. Snatching the hilt she whips the blade free from the sheets, “this fucking,” but it turns in her hand, a wrench and away it flies across the room to crack and a wibble it’s stabbed the white wall there by the plain black scabbard, hung from a nail, and the painted skull-mask also, the mane of it stirred by that thrust. Jo blinks. “Okay,” she says, to herself.
Without, the hallway’s dark, the little lights strung along the ceiling unlit. The kitchen beyond is empty, only glancing daylight and shadows. Jo leans over to knock at the door across the hall, “Ysabel?” she says, turning the knob. The room within all yellow and white, gauzy curtains, big bed neatly made, the armoire shut, and nothing draped over the dressing screen in the corner. “Ysabel?” says Jo again, but something, she looks down. Something lightly, barely there, faintly wisps, like down, like ash, falling from, brushing her foot, past her knee, caught there in the hem of her T-shirt, falling from, she lifts it, peering down at her belly beneath, and the line that climbs it packed with an ashen crust and a last few spangles of gold and, she touches it crumbling, flaking away, the pink skin taut beneath.
Back against the jamb. Dropping the hem of the shirt her hand to her breast, and quick wincing shallow breaths. Lurching up across and over to the dresser, a bouquet of heavy-headed peonies pink and yellow, she grabs a small brass box and pries it open, frees a cigarette, and a ragged book of matches.
The hall, the back room, dark, the back door and out, outside, out in the grass, under the sky, sunlight and blue sky, and glowering clouds behind, white and blue and grey and blue and greenly black, swollen with the coming rain. Fitting the cigarette to her lips but even as she opens the matchbook she’s falling to her knees in the lushly green, soft grass out to the parapets to either side, and she coughs up a sob, another, doubled over on her shaking shuddering self, her hand a fist to her chest.
The cigarette falls white to the grass before her. Feathers of grey-white ash caught about it, and sparks of gold.
A call behind her, muffled by walls and doors. Sitting up she catches, holds her breath. Swallows. A slam back there, distant, bump of a footfall, she wipes her eyes with the back of her hand and leans forward getting her feet under herself but the back door bangs open boot-thump someone shouting and she springs up turns her arm flung out the sword
The sword in her hand –
Her hand, her arm extended shoulder dropped her torso sidelong and her front foot planted, off leg leaned back straight and true, off hand slung back to balance the thrust that’s ended sword-tip snagged in a corner of his unzipped shortwaisted jacket yanked up one side he’s twisted, turned away from it, both arms flung up and alarm gently folding his face.
“Oh God,” says Jo, dropping the blade, the ring of it soft on the grass.
“You’re awake,” says Luys, lowering his arms. Brushing the front of his soft brown jacket, his finger finding the hole punched there. “Your coat,” says Jo, “I’m so, sorry,” but “No sin espinas,” he’s saying, almost to himself, holding out a hand, “You are awake,” he says, but she rushes past that hand to crash into him tumbling her arms about him there on the rooftop under the clouds, she’s kissing his throat and then as he lowers his head she looks up to kiss his mouth, his mouth.
https://preview.redd.it/31cs43s4pz4b1.png?width=35&format=png&auto=webp&s=5c5c990a3790e89b4ddcf70973bc9b387bf57179
previous Table of Contents
Patreon

➡️ https://www.genkicourses.site/product/chris-orzechowski-badass-black-friday-bundle/⬅️
Get the course here: [Genkicourses.site] [Get] Chris Orzechowski – Badass Black Friday Bundle - Full Course Download

What You Get:

Course #1

Black Friday Bootcamp

This is a short course I created for one of my e-commerce coaching groups. It outlines the high level strategy you need to use to MAXIMIZE sales for BFCM.
I go over everything from how to map out your promo calendar… what emails to send when… exactly when you should START and FINISH your promo(s)… and, most importantly…
… how to STAND OUT and grab attention in an overcrowded inbox, so you can break every sales record.
Once you watch this mini-course, you’re going to be pumping out high-converting BFCM campaigns in no time!
Course #2

Make It Rain Monthly

BFCM/Q4 Planning Call

This is a special “members-only” coaching call I recorded with a handful of my top students to help them prepare their clients’ brands for BFCM success.
I even critique (and edit) a few of my students’ BFCM emails during this call.
You can look over my shoulder and see how I think about constructing these email campaigns and sequences – super valuable!
Course #3

Make It Rain Monthly Issue #8

The Black Friday / Cyber MondayMEGA Issue Part 1

• My “A-Z” roadmap for creating highly profitable Cyber Week email marketing campaigns.
• The FIRST email you should send in the month of November, to increase the sales you make from every email you send for the next six weeks (I actually wrote this email for you. You can swipe it verbatim. Just swap in some small details about your business, hit send, and watch the sales start rolling in.)
• How to map out a three-month promotional calendar in less than 60 minutes. (Plus, how to come up with the topics to send, on which days, to the right subscribers.)
• What to do (instead of just giving a discount or giving a bonus) that’ll incite a buying frenzy, generate word of mouth buzz, create raving fans, AND could possibly lead to record-breaking sales.
• A breakdown of a collection of BFCM emails, including some from a sequence that brought in six-figures in one week flat.

Course #4

Make It Rain Monthly Issue #9

The Black Friday / Cyber MondayMEGA Issue Part 2

• The “Magic Box” Method I used to free up 25 hours of creative time on my calendar, so I could get more work done in less time, with less stress… and more time to myself.
• The biggest mistake I made as I began growing my team… and how I fixed it so everyone could perform at a higher, more autonomous level.
• How to finally get clear on what you want in life… and how to go get it.
• Why trying to be a ‘cool boss’ might hurt your team more than help it.
• One psychological insight that’ll make selling to ‘people with money’ 10x easier. This works especially well if you’re selling a high-end product/high-ticket service.
• One software that can cut your weekly call volume down by 70% (or more).
• The “AC” email promotion that’ll send your Black Friday/Cyber Monday sales through the roof.
• How to scoop up TONS of sales from people who didn’t buy from your BF/CM campaign.
• Why giving a discount might actually HURT your sales and turn off a large percentage of your customers.
• When to use a discount vs other types of offers in your emails (they both work and can both be used strategically… but you’ve gotta do this right.)
• How to instantly induce an “I’ve gotta spend money with this brand” feeling in your customers… even if they weren’t planning on buying anything five minutes before seeing your email.
• A breakdown of a six-figure BF/CM email campaign (meaning: we actually ran this for one of my e-commerce clients and generated six-figures in sales with it).
• A two-word subject line you can use on Black Friday to stick out like a sore thumb and get your subscribers’ attention… even when everyone else is screaming about their sales.
• The one type of campaign you should run if you feel like offering discounts ‘cheapens’ your brand.
• How to adapt this campaign for OTHER holidays throughout the year (like Mother’s Day & Father’s Day). I even riffed off a quick email hook you can keep in your back pocket until spring.

Course #5

Make It Rain Monthly Issue #20

The Black Friday / Cyber Monday2021 Gameplan

• The SMS Sign Up Sequence that helped us grow an SMS list by 1,000+ subscribers while generating $10,000+ in sales.
• How to make a TON of sales on Thanksgiving… without pissing off everyone on your list. (In fact, people will be giddy with anticipation if you do this promo right.)
• A psychological trigger you can use in your copy that makes your customers go crazy for your products.
• Why BFCM21 is going to look very different than years past… and the changes you should make to your strategy to stand out in the inbox (and make a ton of sales).
• How the smartest marketers and brand owners are adapting to iOS14 and iOS15 (and the big shift you need to make to thrive).
• Will SMS marketing replace or kill email? My surprising answer on page 3.
• How to dramatically increase your EHR (effective hourly rate)… so you can increase profits while working less.
• Insights from an SMS campaign I ran back in 2017 that worked incredibly well… and got people asking us to send them MORE texts (it’s a cool approach you can adapt for your own brand).
• How to write headlines and subject lines that trigger INSTANT curiosity… that suck your prospects in and DEMAND attention. (Try this with your landing pages and advertorial pages and watch your click-thrus SKYROCKET)
• The #1 copy mistake I see most copywriters and brand owners make with ALL of their emails, landing pages, ads, video scripts, and more.
• Fix this one thing and you’ll be amazed at how much better your copy reads and converts.
• How to get your customers to ‘think past the sale’ and get emotionally attached to your product… so they feel compelled to buy. (Sneaky… but powerful. And yes, totally ethical.)
• 6 SMS messages that ‘primed the pump’ for our sales pitches… while making our customers feel a rush of positive thoughts and emotions.
• The secret to writing tighter, pithier copy.
• 3 copy principles for high converting SMS messages.
• Two simple examples of an SMS list building campaign that you can whip up in a few minutes to start growing your list.
• The Ultimate “Trojan Horse” campaign to get your customers primed and ready to buy from you for BFCM.
• The Triple Threat BFCM campaign calendar you should try this Q4. (Could it triple your sales? Only one way to find out…)
• What almost EVERYONE gets wrong about Gary Vee’s jab-jab-jab-right hook approach to marketing… and why it might be the smartest tactic to use come this Q4 (and beyond).
• 5 more SMS list building examples that can get you a TON of new subscribers while making lots of “easy sales” in the process.
• How to use email to ‘scoop up’ buckets of new buyers… even the people who DON’T buy from you.
• Are you scared of emailing too often? Check out the tip on page 22 that’ll reduce your complaints and increase your sales.
• The four core campaigns EVERY brand should be running on a monthly basis… even if you’re not in e-com. (I use this with my own list and it works incredibly well.)

Course #6

Holiday Sale Super Sequence

Want to scoop up even MORE sales during the holidays (without the hassle of figuring out your promo calendar)?
This Holiday Sale Super Sequence is based on campaigns I still run for my agency clients that generate anywhere between $30-$50K — without fail.
Comes with SIX email templates, a quick-start implementation video and super secret bonus.
So if you want to generate massive sales easily every time there’s a holiday… then this training is going to help you make that happen.
This sequence is PERFECT for BFCM… but you can even modify it to run other holiday sales throughout the year.
​
Courses proof (screenshots for example, or 1 free sample video from the course) are available upon demand, simply Contact us here

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Get the course here: [Genkicourses.site] [Get] RY Schwartz – Coaching The Conversion CTC Circle (10/2022) - Full Course Download

What You Get:

Program #1

CTC Launches

(to master your launch and funnel sequences)
10X Launches is the first copywriting program fully engineered to speed up the execution and amplify your results of your emails no matter what kind of funnel or launch strategy you’re rolling out.
It’s built not only for best-in-class launch copywriters…
But for coaches, consultants, course creators, and ANYONE who stands to benefit from nailing down their launch and funnel copy faster and with more genuine impact.
IN THIS TOP-SELLING PROGRAM, YOU’LL GET ACCESS TO:

2 “Core” Modules

That will initiate you into the “Coaching The Conversion™ method, and how to leverage a new, more empowering definition of “direct response” that opens up the floodgates to greater intimacy, empathy, and conversions.

5 “Launch” Modules

breaking down every single phase of your launch or funnel in full detail (including some you didn’t even know existed). You’ll learn exactly what’s at play during the Segmentation & Confirmation, Pre-Launch, Launch, Sales and Closing phases of your funnel and how to quickly craft the messaging that coaches your prospect into the final conversion in a powerful, non-sleazy way.

25+ Email Templates

None of that BS “plug’n’play” or “swipe and deploy” stuff that shoehorns your message into lifeless boxes that robs it of all life and power.
Instead, you’ll get FULL breakdowns and walkthroughs of the go-to templates I turn to over-and-over again in 6 and 7-figure launch campaigns.
Meaning, you get to craft your OWN high-converting launch emails in about 25 minutes flat and fire them into ConvertKit, ActiveCampaign (or wtv you’re using) while your coffee’s still hot.

Program #2

CTC Sales Pages

(to master your long form sales page)
This is it.
It’s where the best paid copywriters, coaches and course marketers on the planet earn their keep.
It’s where the conversion either happens or it doesn’t. In cold hard numbers that don’t care how many Clif bars you stress-ate in the process.
It’s where the most admired online business owners transform interest, desire, and engagement and into what you actually want: Sales.
So what is “it”?
It’s your long-form sales page.
And the truth is… most copywriters and marketers avoid long-form sales pages like the plague… treating it like a close-talking lepper with coffee breath… instead of the 24/7 salesperson your sales page – that final step in your marketing funnel – should be.
So why do marketers (and even pro-level copywriters) avoid sales pages?
Because writing a long-form sales page is intimidating AF.
It’s the Night King of the Whitewalker army.
It’s the Beef Wellington on Hell’s Kitchen.
It’s the Lord Voldemort of your marketing funnel – aka the funnel asset that shall not be named.
A long-form sales page is where you’ll spend dozens of hours writing THOUSANDS of words that will either confirm your claim as a top player in your space…
Or will tell you with Gordon-Ramsay-esque candor that your marketing wasn’t as good as your business coach told you it was.
There’s real pressure in that.
But there’s even real-er payoff in being able to do it faster – and more profitably – than anyone else in your industry. A payoff that even affords you the right to make up words like real-er
Confronting, yep? Conquerable. Absolutely.
In CTC Sales Pages, you’ll go through the exact process I’ve used to write over twenty 6 and 7-figure sales pages for the likes of Amy Porterfield, Copyhackers, and many more.

Program #3 & #4

Six Figure Emails & Seven Figure Emails

(for even more email conversion badassery)
Welcome to the “Johnnie Walker Blue” of our email template series.
This is the premium blend for more advanced marketing palates.
All pulled straight from my highest-performing launches for industry titans like Amy Porterfield, Todd Herman, Traffic & Funnels, and Copyhackers.
What you’re getting are 13 advanced email templates that you can use in a pinch when you need to write a standalone sales email, a webinar invitation, a post-webinar replay, downsell, or flash sale.
To be clear, these aren’t those sketchy and lifeless “swipe and deploy” templates you may have seen swimming around the shadier parts of the online marketing cesspool.
These are loose, flexible templates that guide you through deep-dive masterclasses teaching you the advanced psychology behind each one.
Meaning, you actually understand WHY they work, and are fully empowered to engineer them to best serve your audience.

Program #5

Minimum Viable Launch 2.0

(to quickly rock profitable and lean email launches)
We’ve taken the single most impactful part of 10x Launches; the part that countless students have credited with producing game-changing ROI in record time…
And given it a fresh-for-2022 facelift.
Not only will you be getting access to a stack of NEW templates that we’ve added to the stack based on repeated tests and real-world results.
But we’ll be offering you the one-click automation uploads to bring the whole sequence straight into your ActiveCampaign to save you and your team about 5+ hours of heavy-duty integration time.

Program #6

Application Funnel Amplifiers

(for creating powerful pre-call enrollment experiences)
Fact: The enrollment experience begins the moment your prospect books a call.
If you mail it in for those 12-72 hours between when they book the call — and show up to it, you’re missing a golden opportunity to begin coaching the necessary transformations.
In this brand new program, you’ll learn how we to consciously engineering your entire application experience to pre-empt objections, create magnetism, and stack the odds in favor of having a successful enrollment conversation
You’ll get practical answers to:

• When you should be transparent about your pricing BEFORE a sales call
• How to strategically structure your application questions in a way that actually coaches your pre-customer into your program (yes, the questions are copy)
• What to put on your booking confirmation page to create incredible momentum and a “point of no return” into your program
• What tools and systems we use to create a seamless application and booking experience

Program #7

Next-Level Automation & Optimization Stack

(upcoming and ongoing automation tutorials)
As the CTC Membership evolves, our resident Wizard, Philip Powis will be actively adding a library of importable one-click automations (into ActiveCampaign), leveraged software playbooks, and a running list of the most advanced (and cost effective) tools and systems that he recommends for fast-scaling course and coaching businesses.
​
Courses proof (screenshots for example, or 1 free sample video from the course) are available upon demand, simply Contact us here

The five laws of growth for products and careers

Let’s talk about how product growth frameworks can also apply to people’s careers. Can you start by sharing your five laws of growth?
Absolutely. I think these five laws apply to growing any product or career:

1. PMF, then data, then growth. You cannot grow if you don’t have product market fit or data to help you make decisions. This order is non-negotiable. Companies that hire a head of growth without PMF or data are setting that person up to fail.
2. Scale with frameworks, not hacks. Frameworks are patterns that help you scale growth in a sustainable way across your team and organization. Hacks are one-off solutions that will burn your team and customers out.
3. Build loops, not funnels. Funnels are leaky and need to be fed constantly at the top. Loops, in contrast, are flywheels that can compound over time. Loops also help product teams think more holistically instead of optimizing funnel metrics in silos.
4. Evolution, not revolution. Growth needs to be predictable, sustainable, and defensible. Making drastic changes (revolution) brings a high likelihood of rejection (internal or by market). Consider investing in growth internally vs. bringing in an outside leader and expanding to adjacent users vs. picking a brand new persona - evolution is always a better path.
5. Turn failures into learnings. You will fail a lot when trying to grow your product or career. You must have a thick skin and adopt a growth mindset. Learning how to fail will teach you how to win.

​
https://preview.redd.it/k0oyp9itgz4b1.png?width=478&format=png&auto=webp&s=27fd172d1c5336853fedb60a47cdeb45fc16b48f
I learned about “Build loops, not funnels” from your growth class at Reforge. What growth loops have you built as a solopreneur and creator?
Great question! I built two loops for myself:

1. Content loop: I post content on LinkedIn, people like it, and then re-share it on social or in their company. My content loop gives me new followers, content ideas, and qualified leads. People who follow me already know my frameworks well. So I don’t have to waste time discussing my qualifications if they ask me to be an advisor.
2. Word of mouth loop: I host free growth workshops with companies and half the time, these workshops convert to advisory roles. Even if it’s not the right fit, many of these companies would refer me to other clients because the founder network is small. So my word of mouth loop drives additional high intent leads to me.

Within these loops, how do you balance between free content and paid engagements?
I share all my best frameworks for free and monetize by helping companies implement my frameworks (which is the hard part). I basically have a freemium model.
I also love the “Turn failures into learnings” rule. The most painful failures are usually the best teachers.
Yes, failure shows that we have a perception and reality gap. Understanding that gap is the most valuable information that you can have in your product and career.
Companies that don’t know how to fail become disconnected from what’s happening in the market and end up getting disrupted. Careers operate the same way.

Advice for people who want explore solopreneurship

Many people in tech have lost their jobs recently. You’ve managed to take back your power by becoming a solopreneur and creator. How might others explore this path?
If you want to pave your own path, here’s what I recommend:

1. Your employment history matters. I would not be where I am today without my SurveyMonkey experience. Use your full time jobs as learning opportunities and be patient - don’t try to go solo without a plan.
2. Be honest with your career goals. I thought that I wanted to be an executive or VP inside a company because it came with some sort of perceived value in society. But then I realized that I could make the biggest impact by going independent instead of relying on a company to succeed.
3. Seek career optionality. Start adding value to the world, not just to your company. Accept that public speaking engagement, share your knowledge on LinkedIn, and start your own blog. It can be a win-win for your employer too if you can find a co-marketing opportunity where you can add value. Career optionality takes years to materialize so start early.
4. Find the right positioning for yourself. Companies value generalists because they can throw anything your way to solve. But succeeding as a solopreneur requires unique positioning. Why should companies engage with you? Why are you worth an advising contract? I’ve held roles in marketing, data, and product. But I also have a very narrow speciality in B2B product led growth. So identify that superpower that you love and is better at than almost anyone else. To succeed as a solopreneur, you need to have unique positioning that tells customers why they should choose you.

I think many people feel imposter syndrome. They wonder: “Do I need to become a SVP first to have credibility to share my knowledge with others?”
I have huge imposter syndrome even to this day. But I think imposter syndrome is actually a superpower if it can motivate you to take action.
If you feel imposter syndrome, use it to make sure you really know your shit before you open your mouth. Use it to bring things to the table that you can back up. Use it to separate yourself from people who talk endlessly without any substance.
When you feel imposter syndrome, you're actually learning and doing something outside of your comfort zone. Lean into it, because it could take you to the next level.
The funny part of being a creator is instead of one boss, you have thousands of people who are your customers. You effectively become your own product.
Exactly. Your brain is the product and how you monetize that product is your company. And yeah, you don’t have to wait years for a promotion from your manager. Instead, you’re gaining and losing customers everyday from your work.
I only really started investing in creating content on LinkedIn in early 2022. And it’s incredible to see people actually reading and sharing my content. In some ways, it makes the stakes higher!
​

➡️ https://www.genkicourses.site/product/chris-orzechowski-badass-black-friday-bundle/⬅️
Get the course here: [Genkicourses.site] [Get] Chris Orzechowski – Badass Black Friday Bundle - Full Course Download

What You Get:

Course #1

Black Friday Bootcamp

This is a short course I created for one of my e-commerce coaching groups. It outlines the high level strategy you need to use to MAXIMIZE sales for BFCM.
I go over everything from how to map out your promo calendar… what emails to send when… exactly when you should START and FINISH your promo(s)… and, most importantly…
… how to STAND OUT and grab attention in an overcrowded inbox, so you can break every sales record.
Once you watch this mini-course, you’re going to be pumping out high-converting BFCM campaigns in no time!
Course #2

Make It Rain Monthly

BFCM/Q4 Planning Call

This is a special “members-only” coaching call I recorded with a handful of my top students to help them prepare their clients’ brands for BFCM success.
I even critique (and edit) a few of my students’ BFCM emails during this call.
You can look over my shoulder and see how I think about constructing these email campaigns and sequences – super valuable!
Course #3

Make It Rain Monthly Issue #8

The Black Friday / Cyber MondayMEGA Issue Part 1

• My “A-Z” roadmap for creating highly profitable Cyber Week email marketing campaigns.
• The FIRST email you should send in the month of November, to increase the sales you make from every email you send for the next six weeks (I actually wrote this email for you. You can swipe it verbatim. Just swap in some small details about your business, hit send, and watch the sales start rolling in.)
• How to map out a three-month promotional calendar in less than 60 minutes. (Plus, how to come up with the topics to send, on which days, to the right subscribers.)
• What to do (instead of just giving a discount or giving a bonus) that’ll incite a buying frenzy, generate word of mouth buzz, create raving fans, AND could possibly lead to record-breaking sales.
• A breakdown of a collection of BFCM emails, including some from a sequence that brought in six-figures in one week flat.

Course #4

Make It Rain Monthly Issue #9

The Black Friday / Cyber MondayMEGA Issue Part 2

• The “Magic Box” Method I used to free up 25 hours of creative time on my calendar, so I could get more work done in less time, with less stress… and more time to myself.
• The biggest mistake I made as I began growing my team… and how I fixed it so everyone could perform at a higher, more autonomous level.
• How to finally get clear on what you want in life… and how to go get it.
• Why trying to be a ‘cool boss’ might hurt your team more than help it.
• One psychological insight that’ll make selling to ‘people with money’ 10x easier. This works especially well if you’re selling a high-end product/high-ticket service.
• One software that can cut your weekly call volume down by 70% (or more).
• The “AC” email promotion that’ll send your Black Friday/Cyber Monday sales through the roof.
• How to scoop up TONS of sales from people who didn’t buy from your BF/CM campaign.
• Why giving a discount might actually HURT your sales and turn off a large percentage of your customers.
• When to use a discount vs other types of offers in your emails (they both work and can both be used strategically… but you’ve gotta do this right.)
• How to instantly induce an “I’ve gotta spend money with this brand” feeling in your customers… even if they weren’t planning on buying anything five minutes before seeing your email.
• A breakdown of a six-figure BF/CM email campaign (meaning: we actually ran this for one of my e-commerce clients and generated six-figures in sales with it).
• A two-word subject line you can use on Black Friday to stick out like a sore thumb and get your subscribers’ attention… even when everyone else is screaming about their sales.
• The one type of campaign you should run if you feel like offering discounts ‘cheapens’ your brand.
• How to adapt this campaign for OTHER holidays throughout the year (like Mother’s Day & Father’s Day). I even riffed off a quick email hook you can keep in your back pocket until spring.

Course #5

Make It Rain Monthly Issue #20

The Black Friday / Cyber Monday2021 Gameplan

• The SMS Sign Up Sequence that helped us grow an SMS list by 1,000+ subscribers while generating $10,000+ in sales.
• How to make a TON of sales on Thanksgiving… without pissing off everyone on your list. (In fact, people will be giddy with anticipation if you do this promo right.)
• A psychological trigger you can use in your copy that makes your customers go crazy for your products.
• Why BFCM21 is going to look very different than years past… and the changes you should make to your strategy to stand out in the inbox (and make a ton of sales).
• How the smartest marketers and brand owners are adapting to iOS14 and iOS15 (and the big shift you need to make to thrive).
• Will SMS marketing replace or kill email? My surprising answer on page 3.
• How to dramatically increase your EHR (effective hourly rate)… so you can increase profits while working less.
• Insights from an SMS campaign I ran back in 2017 that worked incredibly well… and got people asking us to send them MORE texts (it’s a cool approach you can adapt for your own brand).
• How to write headlines and subject lines that trigger INSTANT curiosity… that suck your prospects in and DEMAND attention. (Try this with your landing pages and advertorial pages and watch your click-thrus SKYROCKET)
• The #1 copy mistake I see most copywriters and brand owners make with ALL of their emails, landing pages, ads, video scripts, and more.
• Fix this one thing and you’ll be amazed at how much better your copy reads and converts.
• How to get your customers to ‘think past the sale’ and get emotionally attached to your product… so they feel compelled to buy. (Sneaky… but powerful. And yes, totally ethical.)
• 6 SMS messages that ‘primed the pump’ for our sales pitches… while making our customers feel a rush of positive thoughts and emotions.
• The secret to writing tighter, pithier copy.
• 3 copy principles for high converting SMS messages.
• Two simple examples of an SMS list building campaign that you can whip up in a few minutes to start growing your list.
• The Ultimate “Trojan Horse” campaign to get your customers primed and ready to buy from you for BFCM.
• The Triple Threat BFCM campaign calendar you should try this Q4. (Could it triple your sales? Only one way to find out…)
• What almost EVERYONE gets wrong about Gary Vee’s jab-jab-jab-right hook approach to marketing… and why it might be the smartest tactic to use come this Q4 (and beyond).
• 5 more SMS list building examples that can get you a TON of new subscribers while making lots of “easy sales” in the process.
• How to use email to ‘scoop up’ buckets of new buyers… even the people who DON’T buy from you.
• Are you scared of emailing too often? Check out the tip on page 22 that’ll reduce your complaints and increase your sales.
• The four core campaigns EVERY brand should be running on a monthly basis… even if you’re not in e-com. (I use this with my own list and it works incredibly well.)

Course #6

Holiday Sale Super Sequence

Want to scoop up even MORE sales during the holidays (without the hassle of figuring out your promo calendar)?
This Holiday Sale Super Sequence is based on campaigns I still run for my agency clients that generate anywhere between $30-$50K — without fail.
Comes with SIX email templates, a quick-start implementation video and super secret bonus.
So if you want to generate massive sales easily every time there’s a holiday… then this training is going to help you make that happen.
This sequence is PERFECT for BFCM… but you can even modify it to run other holiday sales throughout the year.
​
Courses proof (screenshots for example, or 1 free sample video from the course) are available upon demand, simply Contact us here

➡️ https://www.genkicourses.site/product/ry-schwartz-coaching-the-conversion-ctc-circle-10-2022/⬅️
Get the course here: [Genkicourses.site] [Get] RY Schwartz – Coaching The Conversion CTC Circle (10/2022) - Full Course Download

What You Get:

Program #1

CTC Launches

(to master your launch and funnel sequences)
10X Launches is the first copywriting program fully engineered to speed up the execution and amplify your results of your emails no matter what kind of funnel or launch strategy you’re rolling out.
It’s built not only for best-in-class launch copywriters…
But for coaches, consultants, course creators, and ANYONE who stands to benefit from nailing down their launch and funnel copy faster and with more genuine impact.
IN THIS TOP-SELLING PROGRAM, YOU’LL GET ACCESS TO:

2 “Core” Modules

That will initiate you into the “Coaching The Conversion™ method, and how to leverage a new, more empowering definition of “direct response” that opens up the floodgates to greater intimacy, empathy, and conversions.

5 “Launch” Modules

breaking down every single phase of your launch or funnel in full detail (including some you didn’t even know existed). You’ll learn exactly what’s at play during the Segmentation & Confirmation, Pre-Launch, Launch, Sales and Closing phases of your funnel and how to quickly craft the messaging that coaches your prospect into the final conversion in a powerful, non-sleazy way.

25+ Email Templates

None of that BS “plug’n’play” or “swipe and deploy” stuff that shoehorns your message into lifeless boxes that robs it of all life and power.
Instead, you’ll get FULL breakdowns and walkthroughs of the go-to templates I turn to over-and-over again in 6 and 7-figure launch campaigns.
Meaning, you get to craft your OWN high-converting launch emails in about 25 minutes flat and fire them into ConvertKit, ActiveCampaign (or wtv you’re using) while your coffee’s still hot.

Program #2

CTC Sales Pages

(to master your long form sales page)
This is it.
It’s where the best paid copywriters, coaches and course marketers on the planet earn their keep.
It’s where the conversion either happens or it doesn’t. In cold hard numbers that don’t care how many Clif bars you stress-ate in the process.
It’s where the most admired online business owners transform interest, desire, and engagement and into what you actually want: Sales.
So what is “it”?
It’s your long-form sales page.
And the truth is… most copywriters and marketers avoid long-form sales pages like the plague… treating it like a close-talking lepper with coffee breath… instead of the 24/7 salesperson your sales page – that final step in your marketing funnel – should be.
So why do marketers (and even pro-level copywriters) avoid sales pages?
Because writing a long-form sales page is intimidating AF.
It’s the Night King of the Whitewalker army.
It’s the Beef Wellington on Hell’s Kitchen.
It’s the Lord Voldemort of your marketing funnel – aka the funnel asset that shall not be named.
A long-form sales page is where you’ll spend dozens of hours writing THOUSANDS of words that will either confirm your claim as a top player in your space…
Or will tell you with Gordon-Ramsay-esque candor that your marketing wasn’t as good as your business coach told you it was.
There’s real pressure in that.
But there’s even real-er payoff in being able to do it faster – and more profitably – than anyone else in your industry. A payoff that even affords you the right to make up words like real-er
Confronting, yep? Conquerable. Absolutely.
In CTC Sales Pages, you’ll go through the exact process I’ve used to write over twenty 6 and 7-figure sales pages for the likes of Amy Porterfield, Copyhackers, and many more.

Program #3 & #4

Six Figure Emails & Seven Figure Emails

(for even more email conversion badassery)
Welcome to the “Johnnie Walker Blue” of our email template series.
This is the premium blend for more advanced marketing palates.
All pulled straight from my highest-performing launches for industry titans like Amy Porterfield, Todd Herman, Traffic & Funnels, and Copyhackers.
What you’re getting are 13 advanced email templates that you can use in a pinch when you need to write a standalone sales email, a webinar invitation, a post-webinar replay, downsell, or flash sale.
To be clear, these aren’t those sketchy and lifeless “swipe and deploy” templates you may have seen swimming around the shadier parts of the online marketing cesspool.
These are loose, flexible templates that guide you through deep-dive masterclasses teaching you the advanced psychology behind each one.
Meaning, you actually understand WHY they work, and are fully empowered to engineer them to best serve your audience.

Program #5

Minimum Viable Launch 2.0

(to quickly rock profitable and lean email launches)
We’ve taken the single most impactful part of 10x Launches; the part that countless students have credited with producing game-changing ROI in record time…
And given it a fresh-for-2022 facelift.
Not only will you be getting access to a stack of NEW templates that we’ve added to the stack based on repeated tests and real-world results.
But we’ll be offering you the one-click automation uploads to bring the whole sequence straight into your ActiveCampaign to save you and your team about 5+ hours of heavy-duty integration time.

Program #6

Application Funnel Amplifiers

(for creating powerful pre-call enrollment experiences)
Fact: The enrollment experience begins the moment your prospect books a call.
If you mail it in for those 12-72 hours between when they book the call — and show up to it, you’re missing a golden opportunity to begin coaching the necessary transformations.
In this brand new program, you’ll learn how we to consciously engineering your entire application experience to pre-empt objections, create magnetism, and stack the odds in favor of having a successful enrollment conversation
You’ll get practical answers to:

• When you should be transparent about your pricing BEFORE a sales call
• How to strategically structure your application questions in a way that actually coaches your pre-customer into your program (yes, the questions are copy)
• What to put on your booking confirmation page to create incredible momentum and a “point of no return” into your program
• What tools and systems we use to create a seamless application and booking experience

Program #7

Next-Level Automation & Optimization Stack

(upcoming and ongoing automation tutorials)
As the CTC Membership evolves, our resident Wizard, Philip Powis will be actively adding a library of importable one-click automations (into ActiveCampaign), leveraged software playbooks, and a running list of the most advanced (and cost effective) tools and systems that he recommends for fast-scaling course and coaching businesses.
​
Courses proof (screenshots for example, or 1 free sample video from the course) are available upon demand, simply Contact us here